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Word-of-mouth marketing has been trending for decades now. Why? Have you heard of the saying, “Happy customers are your best advertisers?”, or “If people like you, and like what you do, they are bound to tell their friends?” Of course, you have … What Else Is Word-Of-Mouth Marketing? Word-of-mouth marketing is also "creating a [...]
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Here are some guidelines for creating the perfect landing page, designed to help increase the response rate of your prospects landing on it: 1. Create a landing page with your company’s tone, color scheme and brand. Your landing page should reflect your company's brand. Include your company’s look and feel, colors, logo, etc. As people [...]
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Can Advertising Help Conquer A Bad Business? For example, picture a sandwich shop, who has recently noticed their business is on a downward trend and sales have been going down. They try to blame the economy and new competition. Then they decide to run a few ads thinking this will solve their problem. Wrong move. [...]
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I love using landing pages to generate leads and to guide prospects through a particular sales cycle for myself or a client. Many people don’t realize that landing pages, with effective call-to-actions, have the potential to generate high response rates which include: increased sales leads and online sales. So, lets start at the beginning. What [...]
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Welcome to Part 3 of 3 in our article series on E-mail Marketing. Now that you are ALMOST an e-mail marketing genius, here are the last few strategies, you don’t want to miss! 7. Using e-mail newsletters in your industry … Want a challenge? Reach out to industry related email newsletters and purchase or trade [...]
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CLICK THE ABOVE IMAGE TO SEE A LARGER VERSION After reading my eMail Marketing Article Part 1, here is Part 2 (of 3) of this same lesson. Here are even more strategies you can use until you are happy with the returns on your efforts. 5. Using online marketing resources the right way … [...]
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Is email marketing dead? Even though there is a lot of noise coming from this platform, it is NOT dead. Email marketing is still effective if you use the proper strategies to build your email list of subscribers. When you have more subscribers on your list, you will be able to reach out to [...]
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Due to the rise in online competition, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM) are the most trending and demanding industries. Businesses that wanted to survive the online challenge adopted them at the earliest. The nature of these industries is result and target oriented with continuous efforts. They [...]
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As we know, SEO (Search Engine Optimization) is becoming more popular and mandatory for every website to increase its rankings; a part of it is optimizing images. Image optimization is often overlooked by many web owners, content publishers and editors. In order to rank the images,the ALT attribute (alternate text) [...]
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The internet is immortal and there are literally thousands of websites that are being developed each day. They need to be ranked in search engines in order to be searchable by users. People don’t remember direct links these days, they use keywords or key phrases to find information they are [...]
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Word-of-mouth marketing has been trending for … [More...]
"Sweta knows her stuff! She turned my Facebook Fan page into an overflowing source of new leads and clients for me! Thank you, Sweta!" - Gayl Murphy, Hollywood Correspondent
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“Sweta maybe be young, but don’t let that deceive you. She is
truly a strategist in the marketing industry. We absolutely love working on different
projects with her. She brings so many creative ideas to the table!" - Tacupeto Chips and Salsa
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